Client is one of India's leading full play media conglomerate with interests in television, internet, filmed entertainment, mobile content and allied businesses. Client operates in a multi-media environment including television, web, catalogue and print to reach high quality products and services directly to customers across the country. Client has partnered with the best brand owners, to provide superlative qualityand exceptional value from the stage of product selection, to placing the order & all the way to the final delivery at your door.
The requirement of the client was to have a feature rich ecommerce platform to support client's business model primarily focusing on B2C solutions. One of the main requirements of the client is to provide a comprehensive online shopping platform for the online users. The client also requires Customer Relationship Management system as an additional module to service his customers in an easy and secure manner.
ANM customized the various modules for the web front-end and also developed new functionalities on the top of the existing solutions. A feature rich CRM system is developed as a separate module for the client with lead management, Case management as major sub modules. This CRM module is integrated with the other modules of the system like front end, OMS and Administrative module so that the information and control flow is done in a smooth manner between them.
The platform was deployed and successfully running on the configurations decided by the client. The client was satisfied and impressed with the ANM role in the project which converts into an extended partnership for further development in a time based delivery mode.