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Content Optimization |
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Linking structure |
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Site-map updating / creation |
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Creation of Meta Information |
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Additional Navigation Bar |
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HTML Coding, Validation & Correction |
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Robots.txt |
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URL Architecture |
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Google Site map |
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| B) Off Page Optimization |
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ANMsoft along with the On page optimization also uses Off page optimization techniques to promote the business site. Off page optimization helps the results gain strength as there are multiple instances of the pages which reflect multiple validations of the same content. The technique uses various forms like search engine submissions, directory submissions, link exchanging or link building
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| 1) Manual Search Engine / Directory Submissions |
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ANMsoft Submitters identify the top places where submissions have to be done and the submissions are done to reflect the company's site information. By manually submitting web pages to all the major search engines we make sure that the pages are properly indexed and stand the best possible chance of reaching the top of the rankings.
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| 2) Link exchange and popularity |
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ANMsoft Submitters identify the top places where link submissions have to be done to reflect the company’s site information Link Popularity refers to the number of links pointing to the site, from other sites on the web. It is one of the best ways to measure a website's online awareness and overall visibility. |
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ANMsoft offers One Way Linking for the website where the website is submitted in relevant category and directories that havea credible Page Rank. One Way Linking covers the following:
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Directory Submission |
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Creation of Blogs and submitting in relevant blog websites |
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Creation of Articles and submitting in relevant article websites |
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Press Releases in relevant press releases website |
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RSS feed generation and submissions |
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| C) SEO Maintenance |
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| Search Engine Optimization is an open ended and continuing process. So it requires maintenance and ongoing improvements to existing key-phrases in response to changes in search engine technologies, new techniques and increased competition for listings. |
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D) Dynamic content optimization |
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Dynamic content is the information that is delivered to the Web browser in a different form which exists on the server. It is usually pulled from a database and created on a single template, on the fly at the server level through CGI programming, ASP, PHP, JSP etc or by any customized content management system.
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| ANMsoft offers optimization of Dynamic Content that does not require any changes to your site's functioning and yet, ensures you leverage against the SEO advantages of Static websites. The client business site will continue to function internally with database-driven content while the URLs begin to look like a search engine friendly URL. Dynamic optimization requires certain technological changes and improvement such as: |
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Conversion of dynamic URL to static URL, taking into account SEO |
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Dynamic meta tags and page title creation |
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Converting text containing keyword to a link |
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Identifying popular search terms and highlighting those keywords in link form |
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| Search Engine Marketing |
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| PPC (Pay per Click) management |
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Pay per click is the most effective and bringing the right audience for your travel offerings. PPC campaign requires selection of proper keywords which will bring targeted audience. And also it requires regular monitoring of campaign as the bid rate for a particular keyword keeps on changing. The results need to be monetized and monitored on an ongoing basis to ensure the delivery is in place for the right price. PPC is able to
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Brings highly targeted traffic |
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Tangible monitoring of the results |
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High Conversion rate |
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On Demand and can be kick started as desired |
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Highly ROI oriented |
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| Ad Banner Marketing |
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| It is very important and critical that you run your ad campaigns effectively in such a manner which produces maximum ROI. MMO studies your business and runs and manage ad campaigns which produce maximum ROI |
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| Others |
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| Market Research |
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Data plays an important role in marketing the product or services. Collecting the relevant data for a product/service is termed as market research. |
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ANMsoft consultants have expertise in researching markets for SEO and SEM. We study the client business, identify their competitors, identify the most visited places by users, collecting the data and analyzing it for use in an effective manner. |
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| HTML Usability Study |
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ANMsoft Creative Team offers you the incisive study of how best to use your website to project your company’s image. Bringing users on site is easier than retaining them. It is important for the site to establish a connect with a pleasant look and feel and easy navigation so that the user is encouraged to travel within the site. |
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Usability is the interactivity of user and is related with the user behavior on the site. It includes various factors such as html, css, navigation, layout, colors, design of the site, browser compatibility. That’s where HTML usability study becomes a critical thing and is recommended strongly your site for review. |
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