Through technological advancement in e-commerce, people have been facing major changes in every term. People have learnt to grow and adapt to changes finally, though earlier it wasn’t easy as same as today. No one had ever thought people will turn down using physical keyboards to screen touch, but yes the truth is they did. Gradually people have adapted to this change and others; e-commerce service on various platforms is one of them.
Mentioned below some are the latest e-commerce technologies and trends which have been already implemented and some are in the process of implementation currently.
In today’s digitized world, e-commerce web stores are getting a great response from all over the world; therefore it becomes important to provide customers with innovative and customized experience by considering their interest. Memory mirror has become one of the greatest and impactful inventions which could give customers a phenomenal virtual mirror experience. Few businesses like eBay, Walmart and others have already started to implement storefront digitizing. When any customer sees himself in the virtual mirror, they could visualize how they would look in any outfit which is available virtually in the store just by clicking on it. The virtual mirror will store all the information related to customer’s choices. Customers don’t need to wear again and again all the selected clothes, so that customer’s time is saved and at the same time given great shopping experience.
With the automation of machine learning and big data technology, Chatbots have gained a tremendous triumph in terms of higher speed while giving an immediate response to contextual awareness so as to boost e-commerce business. Bots act more friendly rather than someone who is into this business world acting formally. People will witness conversion-based experience instead of less text-based in the navigational experience while obtaining any information.
- Beacon Technology
In 2006, Nokia owned this beacon technology, but now, it is marketed by Bluetooth Special Interest Group. It is a kind of technology which connects all the devices via Bluetooth Low Energy up to 50 meters. Customers receive current deals and offer or a lot of things related to products’ promotion when they enter any particular zone. For this, the device needs to be connected to each other that termed as ‘Beacons’ connectivity.
- Direct Social Media Purchase
The number of online users have been increasing on social media platforms such as Instagram, Twitter, Pinterest and Facebook day-by-day. These social media websites have already taken a great move, and successfully generated sales and revenues over 60%. Social media website offers customers a direct click “Buy Now” from any website’s page in which they will be landed to online payment directly.
- Augmented Reality Devices
Most people want to decorate their home, but they don’t have any idea of choosing the materials; what is best and look great on their center table, walls, sofas, and shelf. By using the virtual objects whichever may be available at the website one can have a 3D experience of choosing the virtual items by augmenting the real objects? Same goes for the online dress shopping. It helps customers in taking a wise decision before making any purchase. Accordingly, returning of products will be reduced while providing them the best shopping experience.
- Voice Assistants
This voice-activated and innovative web technology listens to the customer’s voice commands and performs the tasks such as search, purchase and help accordingly. Amazon’s Echo Alexa and China’s WeChat are instances of voice assistants.